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1 advertising retention
рекл., псих. запоминаемость рекламы (длительность сохранения определенной рекламы в памяти потенциального потребителя)See: -
2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
3 retention
сущ.1) общ. удержание, сохранениеthe retention of power — сохранение [удержание\] власти
See:2) марк. удержание (потребителей) (способность продукта и маркетинговой политики компании заставить потребителя, совершившего первую покупку, продолжить совершать подобные покупки в будущем)The theory of Customer Relationship Management ( CRM) by definition embraces the importance of channel management. It is usually defined as “managing relationships with customers efficiently and consistently across all channels to improve satisfaction, retention and profits.”
Syn:See:3) упр. = employee retention4) страх. собственное удержание (часть страховой суммы, в пределах которой перестрахователь оставляет на своей ответственности долю страхового риска, передавая остаток в перестрахование)See:5) фин. удержание* (ценные бумаги, оставшиеся у члена синдиката андеррайтеров, за вычетом ценных бумаг, переданных менеджеру синдиката для передачи институциональным инвесторам, т. е. ценные бумаги, реально оставшиеся у данного члена синдиката андеррайтеров)See:6) общ. способность запоминания, памятьSee:
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право удержания, удержание, задержание, сохранение: 1) число новых ценных бумаг, выделенных участ-нику гарантийного синдиката, минус бумаги, переданные членам продающей группы или менеджеру эмиссии для удовлетворения запросов крупных институциональных инвесторов, т. е. бумаги, реально оставшиеся у члена синдиката; см. underwrite; 2) = retained profits; 3) валютные отчисления в плановой экономике: часть валюты, которую предприятия-экспортеры могут оставить себе, т. е. не продавать или не отдавать государству.* * *неотчуждение; удержание. . Словарь экономических терминов .* * *часть платежа, не выплачиваемая заказчиком подрядчику до окончания оговоренного срока в качестве гарантии от брака, который может обнаружиться им в завершаемой работе-----1. часть риска, которую страховая компания принимает на свой счет по пропорциональному договору2. сумма перестрахования, рассчитываемая согласно договору эксцедента убытка -
4 advertising recall
рекл. припоминаемость [припоминание\] рекламы (процент членов рекламной аудитории, вспомнивших рекламу при упоминании названия товара)See: -
5 line
сущ.1)а) общ. линияSee:б) т. граф. = edge 3),2) общ. граница, пограничная линия, пределthe line of delimitation between the Australian fishing zone and the French Economic Zone — линия делимитации между австралийской рыболовной зоной и французской экономической зоной
See:3) общ. ряд, линияto stand in ( a) line — выстроиться или стоять в ряд
See:picket line, line of command, first-line management, second-line management, line and staff management, line and staff organization, line authority, line management, line manager, line organization, line personnel, line structure4) торг. ассортимент; линия товаров, серия изделийcomplete [full\] line — полный ассортимент (товаров)
See:consumer lines, line extension, product line, product line extension, product line group, line of goods, price line 2)5) общ., амер. очередь, хвост (в магазине и т. п.)to be in line for smth. — быть в очереди на что-л., иметь шанс на что-л.
He is in line for a pay rise. — Ему скоро повысят зарплату.
Syn:6) тех. конвейер, поточная линия; сборочная линия; производственная линияSee:7) общ. линия связи; линия сообщения8) общ. происхождение, родословная, генеалогияa descendant in the male/female line — потомок по мужской/женской линии
9) общ. строкаFifteen lines of advertising are available in each issue. — В каждом выпуске может быть размещено пятнадцать строк рекламы.
For your ad copy, you are allowed a title line and two lines of advertising text under the title. — В вашем рекламном тексте вам разрешено использовать одну строку заголовка и две строки рекламного текста под заголовком.
See:10) общ. род занятий, род деятельности (напр., сфера бизнеса, в которой занята компания; в страховании обычно обозначает определенный вид страхования); специальность; область интересовnot in my line, out of my line — не по моей части
line of business — область [специализация\] в бизнесе
See:11) общ. линия поведения, образ действий; курс (напр., в политике)to take a strong [firm\] line over smth. — держаться твердой линии в каком-л. вопросе; действовать энергично
to take a more liberal line on immigration — придерживаться более либеральной линии в вопросах иммиграции
12)а) страх. линия (в перестраховании на базе эксцедента суммы: минимальная величина собственного удержания перестрахователя в каждом риске, подлежащем перестрахованию)See:б) страх. линия*, доля* (при совместном страховании или перестраховании одного риска несколькими страховщиками/перестраховщиками: доля риска, которую принял или выразил желание принять на страхование/перестрахование отдельный страховщик/перестраховщик; обычно выражается в процентах от страховой суммы)See:
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линия: 1) кредитная линия; = bank line; 2) линия ассортимента: продукты одного типа, различающиеся в основном по цвету, размеру моделям (напр., обувь); 3) очередь; = queue; 4) категория (разновидность) страхования.* * *. . Словарь экономических терминов .* * *-----см. agate line -
6 allowance
1. сущ.1)а) эк. тр. содержание (денежное на определенный срок, напр., суточные); денежное пособие, денежная помощь; прибавка*, надбавка* (сумма, выплачиваемая в дополнение к обычному вознаграждению в качестве компенсации или поощрения; напр., надбавка к заработной плате за знание иностранных языков, надбавка к заработной плате за работу в неблагоприятных условиях и т. д.; также любые выплаты, призванные компенсировать расходы, понесенные данным лицом, напр., выплаты в счет покрытия транспортных расходов коммивояжера, выплаты работникам на приобретение спецодежды, командировочные и т. п.)He had a comfortable allowance from his father and would not have had to worry at all about money. — Он получал от отца достаточное денежное содержание и мог вовсе не беспокоится о деньгах.
See:attendance allowance, away from home allowance, Basic Allowance for Housing, Basic Allowance for Quarters, bereavement allowance, board allowance, burial allowance, carer allowance, carer's allowance, child care allowance, child disability allowance, children's allowance, clothing allowance, cost-of-living allowance, dearness allowance, decorating allowance, disability allowance, disability living allowance, Disability Working Allowance, dismissal allowance, education maintenance allowance, Emergency Maintenance Allowance, enterprise allowance, entertainment allowance 2), family allowance, family separation allowance, finish-out allowance, funeral allowance, guardian's allowance, hardship allowance, higher duties allowance, Hill Livestock Compensatory Allowance, hospitality allowance, housing allowance, injury allowance, installation allowance, Independent Circumstances Allowance, job search allowance, jobseeker's allowance, language allowance, living allowance, living away from home allowance, lodging allowance, maternity allowance, mature age allowance, mileage allowance 2), mobility allowance, newstart allowance, night duty allowance, northern allowance, on-call allowance, overtime allowance, paternity allowance, per diem allowance, pharmaceutical allowance, qualification allowance, reduced earnings allowance, relocation allowance, rent allowance, responsibility allowance, retention allowance, seniors concession allowance, severance allowance, severe disability allowance, severe disablement allowance, shift allowance, sickness allowance, special responsibility allowance, subsistence allowance, telephone allowance, temporary duty travel allowance, temporary lodging allowance, tenant improvement allowance, Trade Readjustment Allowance, training allowance, Training Incentive Allowance, travel allowance, uniform allowance, Variable Housing Allowance, weekend allowance, widowed mother's allowance, widowed parent's allowance, widow's allowance, youth allowance, basic payб) эк. карманные деньги; деньги на мелкие расходы (напр., школьника)в) мн., эк., воен. довольствие (продовольственное, вещевое и денежное снабжение военнослужащего)2)а) общ. рацион, порция; паек; норма отпуска, норма выдачи; квотаto put on short allowance — перевести на ограниченную норму, урезать норму
See:baggage allowance, carry-on allowance, entertainment allowance 1), free baggage allowance, hospitality allowance, lifetime allowance, mileage allowance 1), sick leave allowanceб) общ. норма времениSee:3) торг. скидка (вычет из фактурной стоимости товара, предоставляемый продавцом покупателю в случае быстрой оплаты товара, особых условий сделки (напр., обещание покупателя рекламировать товар) либо в случае, если товар был поставлен позже оговоренного срока или прибыл в поврежденном состоянии; термин обычно не распространяется на скидки с прейскурантной цены товара)tariff allowance — скидка с тарифа, тарифная скидка
Syn:deduction 2) б)See:advertising allowance, billback allowance, bill-back allowance, breakage allowance, buy-back allowance, buying allowance, case allowance, cooperative advertising allowance, damaged goods allowance, display allowance, distribution allowance, merchandise allowance, merchandising allowance, off-invoice allowance, price allowance, promotion allowance, promotional allowance, purchase allowance, retail display allowance, sales allowance, slotting allowance, trade allowance, trade-in allowance, discount 1. 1) а) invoice price, purchase returns and allowances, sales returns and allowances4) гос. фин. налоговая скидкаSyn:See:age allowance, allowance against tax, allowance for depletion, allowance for depreciation, amortization allowance, balancing allowance, capital allowance, capital cost allowance, capital gains tax allowance, capital recovery allowance, depletion allowance, depreciation allowance, first year allowance, income tax allowance, industrial-buildings allowance, initial allowance, investment allowance, investment tax allowance, married couple's allowance, personal allowance, wear and tear allowance, wife's earned income allowance, withholding allowance, writing down allowance5) общ. учет; допущение; поправка (напр., на погрешность измерительного прибора при измерении), принятие в расчет, во вниманиеSee:6)а) общ., редк. разрешение, допущение, позволение; легальностьб) эк., юр., пат. признание (обоснованным, законным и т. п., напр., решение предварительной экспертизы о патентоспособности)7) учет, фин. резерв (средства, зарезервированные для будущего покрытия запланированных расходов и компенсирования возможных убытков, напр., резерв под обесценение финансовых вложений, по сомнительным долгам и т. п.; также часть названия бухгалтерских счетов, предназначенных для отражения таких резервов)See:allowance for bad debts, allowance for borrowed funds used during construction, allowance for doubtful accounts, allowance for equity funds used during construction, allowance for funds during construction, allowance for funds used during construction, allowance for loan losses, allowance for uncollectible accounts, allowance for uncollectibles, bad debt allowance, loan loss allowance, valuation allowance, allowance method8)а) эк., тех. допуск, допустимое отклонение (напр., размера детали от нормы)See:б) учет допустимая потеря* (потеря количества или качества, рассматриваемая как нормальная для данного производства)2. гл.1) общ. ограничивать (кого-л.) строго определенным количеством; рационировать потреблениеI am allowanced two glasses three hours before dinner. — Мне разрешают выпить два бокала за три часа до ужина.
2) эк. назначать [выдавать\] паек, содержание и т. п.
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1) налоговая скидка; 2) денежное содержание, командировочные, карманные деньги; 3) допущение; 4) резерв против плохих долгов; 5) резерв для корректировки стоимости актива, амортизации в бухгалтерском учете; 6) скидка с цены; 7) скидка со стоимости счета-фактуры, разрешенная продавцом-производителем товара для покрытия порчи или недостачи, а также расходов на маркетинг товара; см. brokerage allowance;* * *. . Словарь экономических терминов .* * *см. discount-----освобождаемая от налога сумма, которая вычитывается из налогооблагаемого дохода перед калькуляцией суммы налога -
7 band
I 1. сущ.1) общ. группа ( людей)2) общ. банда, шайка3) соц. отряд* (форма социальной организации в примитивных обществах, как правило, обществах охотников и собирателей, представляющая собой небольшую группу людей с простой социальной структурой)See:2. гл.общ. объединяться (для каких-л. совместных действий)II 1. сущ.1) общ. лента, обод, пояс; полоса; связкаSee:2) общ. связующее звено, узы ( морального или юридического порядка)3) диапазон, область, интервал, зонаа) общ. (пределы распространения чего-л.; расстояние, промежуток между чем-л.)б) фин. (интервал значений цен или какие-л. категории в рамках серии, ограниченной таким интервалом; используется преимущественно в финансовом контексте)your home was placed in one of eight valuation bands — ваш дом попадает в одну из восьми ценовых категорий
в) эк. тр. разряд [диапазон, интервал\] заработной платы*, зарплатный интервал* (диапазон заработной платы, соответствующий определенному типу должности, квалификации работника и т. д.)Pay bands are designed to provide pay-setting flexibility and to improve recruitment and retention of critical employees. — Интервалы оплаты труда устанавливаются таким образом, чтобы обеспечить гибкость выбора размера оплаты и обеспечить наем и удержание ключевого персонала.
Syn:See:г) эк. ценовой коридор [диапазон\]* (диапазон колебаний курсов валюты, ценных бумаг, финансовых инструментов или цен товара)The European Monetary System sets a narrow band against a central rate of conversion to the Deutchmark of +/- 2,5 % or a broad band of +/- 6%. — Европейская валютная система предписывает узкий ценовой коридор коэффициента перевода валют в немецкую марку порядка +/- 2,5% и широкий канал порядка +/- 6%.
See:д) гос. фин., брит. (четыре периода погашения векселей, установленные Банком Англии с целью оказания влияния на краткосрочные процентные ставки на денежном рынке; первый период погашения составляет от 1 до 14 дней, второй — от 15 до 33 дней, третий — от 34 до 63 дней, четвертый — от 64 до 91 дня; эти периоды погашения распространяются на казначейские векселя, векселя местных органов власти и приемлемые банковские векселя)See:2. гл.1) общ. завязывать; связывать, соединятьSee:2) фин. группировать, распределять по родам, интервалам или категориям ( употребляется преимущественно в финансовом контексте)Single adults in a property banded above D will pay more. — Не состоящие в браке взрослые лица будут платить больше в случае, если по классификации собственности они относятся к категории не ниже D.
See:
* * *
диапазон, интервал: предел колебания курса.* * *Область. Интервал. Диапазон.. . Словарь терминов по риск-медеджменту .* * *Финансы/Кредит/Валюта-----Ценные бумаги/Биржевая деятельность -
8 customer
сущ.1) марк. = consumer 1),ATTRIBUTES: average 2. 2), commercial 1. 1), core 2. 1), current 2. 2), dependable 2. 2), direct 1. 3), distant 1. 1), end 1. 1), external 1. 3), final 1. 3), industrial 1. 1), internal 1. 3), key 2. 1), loyal 1. 1), major 1. 2), potential 2. 1), profitable 1. 1), prospective 2. 2), regular 1. 2), repeat 3. 2), target 3. 2)
foreign ( international) customer — зарубежный клиент, международный клиент
customer-oriented approach — подход, ориентированный на потребителя
customer-oriented pricing — ценообразование, ориентированное на потребителя
Her best customer of wine, olive oil and tobacco was Germany. — Ее лучшим покупателем вина, оливкового масла и табака была Германия.
vendor’s customer — клиент продавца
cash-cow customer — "дойный" клиент
credit card customer — клиент, расплачивающийся кредитной картой
to lose a customer — потерять клиента [покупателя\]
to service [to serve\] customers — обслуживать покупателей [клиентов\]
Ant:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theorySee:advertising customer, average customer, business customer, cash customer, charge-account customer, cloning customers, commercial customer, core customer, credit customer, current customer, defaulting customer, dependable customer, direct customer, distant customer, end customer, established customer, exacting customer, external customer, final customer, first time customer, first-class customer, government customer, higher-priority customer 2), high-priority customer, impatient customer, industrial customer, institutional customer, internal customer, key customer, long-standing customer, lost customer, loyal customer, major customer, manufacturer's customer, marginal customer, minor customer, non-preferred customer, patient customer, potential customer, preferential customer, preferred customer, premium customer, primary customer, private label customer, profitable customer, prospective customer, registered customer, regular customer, repeat customer, residential customer, retail customer, return customer, secondary customer, separate customer, target customer, ultimate customer, wholesale customer, would-be customer, customer acceptance, customer account, customer accounting, customer advice, customer affairs, customer appeal, customer attitude, customer base, customer behaviour, customer benefit, customer bias, customer category, customer cloning, customer coalition, customer complaint, customer confusion, customer conviction, customer data, customer delight, customer demand, customer departmentalization, customer discrimination, customer dissatisfaction, customer engineer, customer environment, customer evaluation, customer excellence, customer feedback, customer file, customer flow, customer goodwill, customer group, customer information, customer inquiry, customer involvement, customer journal, customer knowledge, customer ledger, customer list, customer location, customer loop 2), customer loyalty, customer management, customer market, customer mix, customer perception, customer perspective, customer preferences, customer profile, customer profitability analysis, customer quality, customer rate, customer relations, customer relationships, customer research, customer response time, customer retention, customer satisfaction, customer segment, customer service, customer size, customer specialization, customer support, customer survey, customer targeting, customer transaction, customer value, customer's account, customer's man, customer's needs, customer's specifications, customers cloning, customers flow 1) create customers, support customers, class of customer, assignment of customers, at the customer's option, business to customer, business-to-customer, circle of customers, class of customer, cloning of customers, customer in service, customer of long standing, know your customer, receivables from customers, voice of the customer, American Customer Satisfaction Index, customer assurance program, customer buying process, customer credit risk, customer financing risk, customer holdover effect, customer's loan consent, customer's net debit balance, Healthcare Customer Service Associate, Know Your Customer Rule2) ТМО клиент, абонент, объект (люди, блоки данных, задания, требования, процессы, сообщения, программы, вызовы, стоящие в очереди на обслуживание к компонентам системы обслуживания; напр., касса, узел коммутации, процессор, программа)See:higher-priority customer 1), lower-priority customer, customer loop 1), customers flow 2) queueing theory
* * *
клиент: лицо, которое приобретает товары или услуги, берет что-либо в аренду (особенно на регулярной основе).* * *. . Словарь экономических терминов .* * *покупатель; заказчик -
9 standard
1. сущ.1) упр. стандарт; норма; образец, эталон (характеристики, которым должен соответствовать продукт или процесс; принимаются внутри организации, в рамках отрасли или на международном уровне; могут иметь формальный или неформальных характер)to establish [set\] a standard — установить стандарт
to lower [raise\] standards — снижать [повышать\] требования
We have very high safety standards in this laboratory. — В этой лаборатории очень строгие правила техники безопасности.
Her technique became a standard against which all future methods were compared. — Ее техника стала стандартом, с которым сравнивали все последующие методы.
Most people agree that there are standards of behaviour which need to be upheld, but agreeing on them is rather more difficult. — Большинство людей считают, что существуют нормы поведения, которые стоит поддерживать, но прийти к согласию, каковы эти нормы, гораздо труднее.
Syn:See:advertising standards, African Regional Standard, basic standards, eco-standards, ethical standard, international standard, labour standard, performance standard, professional standard, quality standard, retention standard, service delivery standard, time standard, work standard, workmanship standard, standards department, International Accounting Standards, International Financial Reporting Standards2) общ. уровеньSee:3) комп. стандарт (технические характеристики какого-л. алгоритма, файла или ПО)See:4)а) общ. мераб) фин. (денежный) стандарт ( принцип организации расчетов в конкретной денежной системе)See:bimetallic standard, dollar standard, gold-dollar standard, gold exchange standard, gold standard, silver standard, monometallic standard5) тех. проба (золота, серебра)6) общ. знамя, штандартSyn:2. прил.1) общ. стандартный, типовой; общепринятый, традиционныйSee:2) учет нормативный, заданный, плановый (напр., о затратах, об объеме выпуска, о доходе, размер которых запланирован)See:standard cost, standard cost card, standard cost centre, standard costing, standard performance, standard level of output, standard price, standard bill of materials, standard direct labour cost, standard direct labour rate, standard direct materials cost, standard overhead cost, standard fixed overhead cost, standard manufacturing overhead cost, standard fixed manufacturing overhead rate, standard production cost, standard hour, standard materials usage, standard mix, standard quantity allowed, standard rate, standard time, actual* * *. . Словарь экономических терминов . -
10 MARC
1) Компьютерная техника: Migration Acquisition Retention And Capitalization, Multiple Area Readout Computer2) Военный термин: MAC ALCE Reaction Communications System, Main Battle Area, Mid Altitude Radial Convergence, Mobile Area Resource Centre, Morris armored reconnaissance car, Multi-technology Automated Reader Card, Multiple Access Reservation Centre, manpower authorization request for change, modern ABM radar complex, multiaxis remote control3) Техника: machine-readable cataloging4) Шутливое выражение: Metropolitan Area Retard Commuters5) Религия: Missionary Athlete Recruitment Campaign6) Метеорология: Mid- America Regional Council7) Ветеринария: Marine Animal Rescue Coalition8) Радио: Mobile Amateur Radio Corps9) Сокращение: MAC Airlift Reaction Communications (USAF), MAchine Readable card Catalog, Machine-Readable Cataloguing, Michigan Aeronautical Research Center (USA), Monitoring and Assessment Research Centre, Multitechnology Automated Reader Card10) Университет: Meat Animal Research Center, Michigan Aeronautical Research Center, Minority Access To Research Centers11) Вычислительная техника: MAchine Readable Cataloging (record)12) Транспорт: Maryland Area Rapid Commuter13) Фирменный знак: Mast Antenna And Rotator Calculator14) Экология: Monitoring and Assessment Research Center15) Деловая лексика: Marketing Advertising Research And Communications16) Глоссарий компании Сахалин Энерджи: minimum area rig concept17) Промышленность: Контракт с полным пакетом услуг и техническим обслуживанием (Full Service and Maintenance Contract (Liebherr))18) Океанография: Milton Area Racing Circuit19) Химическое оружие: Manpower Requirements Criteria20) Расширение файла: Machine Readable Cataloging21) Фантастика Many Aliens Record Contract22) Общественная организация: Membership Application Review Committee, Midwest Area River Coalition23) Хобби: Model A Restorers Club -
11 Marc
1) Компьютерная техника: Migration Acquisition Retention And Capitalization, Multiple Area Readout Computer2) Военный термин: MAC ALCE Reaction Communications System, Main Battle Area, Mid Altitude Radial Convergence, Mobile Area Resource Centre, Morris armored reconnaissance car, Multi-technology Automated Reader Card, Multiple Access Reservation Centre, manpower authorization request for change, modern ABM radar complex, multiaxis remote control3) Техника: machine-readable cataloging4) Шутливое выражение: Metropolitan Area Retard Commuters5) Религия: Missionary Athlete Recruitment Campaign6) Метеорология: Mid- America Regional Council7) Ветеринария: Marine Animal Rescue Coalition8) Радио: Mobile Amateur Radio Corps9) Сокращение: MAC Airlift Reaction Communications (USAF), MAchine Readable card Catalog, Machine-Readable Cataloguing, Michigan Aeronautical Research Center (USA), Monitoring and Assessment Research Centre, Multitechnology Automated Reader Card10) Университет: Meat Animal Research Center, Michigan Aeronautical Research Center, Minority Access To Research Centers11) Вычислительная техника: MAchine Readable Cataloging (record)12) Транспорт: Maryland Area Rapid Commuter13) Фирменный знак: Mast Antenna And Rotator Calculator14) Экология: Monitoring and Assessment Research Center15) Деловая лексика: Marketing Advertising Research And Communications16) Глоссарий компании Сахалин Энерджи: minimum area rig concept17) Промышленность: Контракт с полным пакетом услуг и техническим обслуживанием (Full Service and Maintenance Contract (Liebherr))18) Океанография: Milton Area Racing Circuit19) Химическое оружие: Manpower Requirements Criteria20) Расширение файла: Machine Readable Cataloging21) Фантастика Many Aliens Record Contract22) Общественная организация: Membership Application Review Committee, Midwest Area River Coalition23) Хобби: Model A Restorers Club -
12 marc
1) Компьютерная техника: Migration Acquisition Retention And Capitalization, Multiple Area Readout Computer2) Военный термин: MAC ALCE Reaction Communications System, Main Battle Area, Mid Altitude Radial Convergence, Mobile Area Resource Centre, Morris armored reconnaissance car, Multi-technology Automated Reader Card, Multiple Access Reservation Centre, manpower authorization request for change, modern ABM radar complex, multiaxis remote control3) Техника: machine-readable cataloging4) Шутливое выражение: Metropolitan Area Retard Commuters5) Религия: Missionary Athlete Recruitment Campaign6) Метеорология: Mid- America Regional Council7) Ветеринария: Marine Animal Rescue Coalition8) Радио: Mobile Amateur Radio Corps9) Сокращение: MAC Airlift Reaction Communications (USAF), MAchine Readable card Catalog, Machine-Readable Cataloguing, Michigan Aeronautical Research Center (USA), Monitoring and Assessment Research Centre, Multitechnology Automated Reader Card10) Университет: Meat Animal Research Center, Michigan Aeronautical Research Center, Minority Access To Research Centers11) Вычислительная техника: MAchine Readable Cataloging (record)12) Транспорт: Maryland Area Rapid Commuter13) Фирменный знак: Mast Antenna And Rotator Calculator14) Экология: Monitoring and Assessment Research Center15) Деловая лексика: Marketing Advertising Research And Communications16) Глоссарий компании Сахалин Энерджи: minimum area rig concept17) Промышленность: Контракт с полным пакетом услуг и техническим обслуживанием (Full Service and Maintenance Contract (Liebherr))18) Океанография: Milton Area Racing Circuit19) Химическое оружие: Manpower Requirements Criteria20) Расширение файла: Machine Readable Cataloging21) Фантастика Many Aliens Record Contract22) Общественная организация: Membership Application Review Committee, Midwest Area River Coalition23) Хобби: Model A Restorers Club -
13 rate
1. n1) норма; размер2) ставка, тариф; такса; расценка3) курс (валюты, ценных бумаг); цена4) скорость, темп5) процент, доля; коэффициент6) разряд, сорт7) местный налог; коммунальный налог
- accident rate
- accident frequency rate
- accounting rate
- accumulated earnings tax rate
- accumulated profits tax rate
- actuarial rate
- administered rate
- ad valorem
- advertising rate
- advertisement rate
- agreed rate
- air freight rates
- all-commodity rate
- all-in rate
- amortization rate
- annual rate
- annual average growth rate
- annual interest rate
- annualized rate of growth
- annual percentage rate
- annual production rate
- anticipated rate of expenditures
- any-quantity rate
- applicable rate
- area rate
- average rate
- average rate of return
- average annual rate
- average growth rate
- average tax rate
- average weighted rate
- backwardation rate
- baggage rate
- bank rate
- bank discount rate
- bank's repurchase rate
- base rate
- base lending rate
- basic rate
- rate rate of charge
- basing rate
- basis rate
- benchmark rate
- benchmark overnight bank lending rate
- berth rate
- bill rate
- birth rate
- blanket rate
- blended rate
- bond rate
- bonus rates
- borrowing rate
- bridge rate
- broken cross rates
- broker loan rate
- bulk cargo rate
- burden rate
- buyer's rate
- buying rate
- cable rates
- call rate
- call loan rate
- call money rate
- capacity rate
- capital gain rate
- capitalization rate
- carload rate
- carrier rate
- carrying over rate
- cash rate
- ceiling rate
- central rate
- cheque rate
- check rate
- class rate
- clearing rate
- closing rate
- collection rate
- column rate
- combination rate
- combination freight rate
- combination through rate
- combined rate
- commercial bank lending rates
- commission rate
- commitment rate
- commodity rate
- common freight rate
- compensation rate
- compound growth rate
- composite rate
- concessionary interest rate
- conference rate
- consumption rate
- container rate
- contango rate
- conventional rate
- conventional rate of interest
- conversion rate
- cost rate
- coupon rate
- credit rates
- cross rate
- cross-over discount rate
- crude rate
- curb rate
- currency rate
- current rate
- current rate of exchange
- customs rate
- cutback rate
- daily rate
- daily wage rate
- day rate
- death rate
- deck cargo rate
- default rate
- demand rate
- demurrage rate
- departmental overhead rate
- deposit rate
- deposit interest rate
- depreciation rate
- discharging rates
- discount rate
- dispatch rate
- distress rate
- dividend rate
- double exchange rate
- downtime rate
- drawdown rate
- drawing rate
- dual rate
- duty rate
- earned rate
- earning rate
- economic expansion rate
- economic growth rate
- effective rate
- effective rate of return
- effective annual rate
- effective exchange rate
- effective tax rate
- employment rate
- enrollment rate
- equalizing discount rate
- equilibrium exchange rate
- equilibrium growth rate
- estimated rate
- euro-dollar exchange rate
- evaluated wage rate
- exchange rate
- exchange rate to the dollar
- existing rates
- exorbitant rate
- exorbitant interest rate
- expansion rate
- expenditure rate
- export rate
- express rate
- extraction rate
- face interest rate
- failure rate
- fair rate of exchange
- favourable rate
- final rate
- financial internal rate of return
- fine rate
- first rate
- fixed rate
- fixed rate of exchange
- fixed rate of royalty
- fixed interest rate
- flat rate
- flexible exchange rate
- floating rate
- floating exchange rate
- floating interest rate
- floating prime rate
- floor rate of exchange
- fluctuant rate
- fluctuating rate
- forced rate of exchange
- foreign rate
- foreign exchange rate
- forward rate
- forward exchange rate
- free rate
- free exchange rate
- freight rate
- future rate
- general rates
- general rate of profit
- general cargo rates
- going rate
- going market rate
- going wage rates
- goods rate
- graduated rate
- group rate
- growth rate
- guaranteed wage rate
- handling rate
- high rate
- high rate of exchange
- high rate of productivity
- higher rate
- hiring rate
- hotel rates
- hourly rate
- hourly wage rate
- hurdle rate
- illness frequency rate
- import rate
- incidence rate
- income tariff rates
- increment rate
- individual tax rate
- inflation rate
- info rate
- inland rate
- insurance rate
- insurance premium rate
- interbank rate
- interbank overnight rate
- interest rate
- interest rate on loan capital
- internal rate of return
- job rates
- jobless rate
- key rates
- labour rates
- leading rate
- legal rate of interest
- lending rate
- less-than-carload rate
- liner rates
- liner freight rates
- loading rates
- loan rate
- loan-recovery rate
- local rate
- Lombard rate
- London Interbank Offered Rate
- London money rate
- long rate
- low rate
- lower rate
- margin rate
- marginal rate
- marginal tax rate
- marine rate
- marine transport rate
- market rate
- market rate of interest
- maximum rate
- maximum individual tax rate
- mean rate of exchange
- mean annual rate
- measured day rate
- members rate
- merchant discount rate
- minimum rate
- mixed cargo rate
- minimum lending rate
- minimum tax rate
- mobilization rate
- moderate rate
- monetary exchange rate
- money rate of interest
- money market rate
- monthly rate
- monthly rate of remuneration
- mortgage rate
- mortgage interest rate
- multiple rate
- multiple exchange rate
- municipal rates
- national rate of interest
- natural rate of growth
- natural rate of interest
- negative interest rate
- net rate
- New York interbank offered rate
- nominal interest rate
- nonconference rate
- nonresponse rate
- obsolescence rate
- occupational mortality rate
- offered rate
- official rate
- official rate of discount
- official exchange rate
- one-time rate
- opening rate
- open-market rates
- operating rate
- operation rate
- option rate
- ordinary rate
- output rate
- outstripping growth rate
- overdraft rate
- overhead rate
- overnight rate
- overtime rate
- paper rate
- parallel rate
- parcel rate
- par exchange rate
- parity rate
- par price rate
- part-load rate
- passenger rate
- pay rates
- pegged rate
- pegged exchange rate
- penalty rate
- penalty interest rate
- percentage rate of tax
- per diem rates
- personal income tax rate
- piece rate
- piecework rate
- port rates
- postal rate
- posted rate
- power rate
- preferential rate
- preferential railroad rate
- preferential railway rate
- present rate
- prevailing rate
- prime rate
- priority rates
- private rate of discount
- private market rates
- production rate
- profit rate
- profitability rate
- profitable exchange rate
- progressive rate
- proportional rate
- provisional rate
- purchase rates
- purchasing rate of exchange
- quasi-market rate
- rail rates
- railroad rates
- railway rates
- real economic growth rate
- real effective exchange rate
- real exchange rate
- real interest rate
- reciprocal rate
- redemption rate
- rediscount rate
- reduced rate
- reduced tax rate
- reduced withholding tax rate
- reference rate
- refinancing rate
- reject frequency rate
- remuneration rate
- renewal rate
- rental rate
- repo rate
- response rate
- retention rate
- retirement rate of discount
- royalty rate
- ruling rate
- sampling rate
- saving rate
- scrap frequency rate
- seasonal rates
- second rate
- sellers' rate
- selling rate
- settlement rate
- shipping rate
- short rate
- short-term interest rate
- sight rate
- single consignment rate
- soft lending rate
- space rate
- special rate
- specified rate
- spot rate
- stable exchange rate
- standard rate
- standard fixed overhead rates
- standard variable overhead rates
- standard wage rate
- statutory tax rate
- steady exchange rate
- step-down interest rate
- stevedoring rates
- stock depletion rate
- straight-line rate
- subsidized rate
- survival rate
- swap rate
- tariff rate
- tax rate
- taxation rate
- tax withholding rate
- telegraphic transfer rate
- temporary rate
- third rate
- through rate
- through freight rate
- time rate
- time wage rate
- today's rate
- top rate
- total rate
- trading rate
- traffic rate
- tramp freight rate
- transit rate
- transportation rate
- treasury bill rate
- turnover rate
- two-tier rate of exchange
- unacceptable rate
- unemployment rate
- uniform rates
- uniform business rate
- unofficial rate
- unprecedented rate
- utilization rate
- variable rate
- variable interest rate
- variable repo rate
- volume rate
- wage rate
- wage rate per hour
- wastage rate
- wear rate
- wear-out rate
- wholesale rate
- worker's rate
- year-end exchange rate
- zero interest rate
- zone rate
- rate for advances against collateral
- rate for advances on securities
- rate for cable transfers
- rate for a cheque
- rates for credits
- rates for currency allocations
- rate for loans
- rate for loans on collateral
- rate for mail transfers
- rate for telegraphic transfers
- rate in the outside market
- rate of accumulation
- rates of allocation into the fund
- rate of allowance
- rate of assessment
- rate of balanced growth
- rates of cargo operations
- rate of change
- rate of charge
- rate of commission
- rate of compensation
- rate of competitiveness
- rate of conversion
- rate of corporate taxation
- rate of cover
- rate of currency
- rates of currency allocation
- rate of the day
- rate of demurrage
- rate of dependency
- rate of depletion
- rate of deposit turnover
- rate of depreciation
- rate of development
- rate of discharge
- rate of discharging
- rate of discount
- rate of dispatch
- rate of duty
- rate of exchange
- rate of expenditures
- rate of expenses
- rate of foreign exchange
- rate of freight
- rate of full value
- rate of growth
- rate of increase
- rate of increment
- rate of inflation
- rate of input
- rate of insurance
- rate of interest
- rate of interest on advance
- rate of interest on deposits
- rate of investment
- rate of issue
- rates of loading
- rates of loading and discharging
- rate of natural increase
- rates of natural loss
- rate of option
- rate of pay
- rate of premium
- rate of price inflation
- rates of a price-list
- rate of production
- rate of profit
- rate of profitability
- rate of reduction
- rate of remuneration
- rate of return
- rate of return on capital
- rate of return on the capital employed
- rate of return on net worth
- rate of royalty
- rate of securities
- rate of stevedoring operations
- rates of storage
- rate of subscription
- rate of surplus value
- rate of taxation
- rate of turnover
- rate of unloading
- rate of use
- rate of wages
- rate of work
- rates on credit
- rate on the day of payment
- rate on the exchange
- rate per hour
- rate per kilometre
- at the rate of
- at the exchange rate ruling at the transaction date
- at a growing rate
- at a high rate
- at a low rate
- at present rates
- below the rate
- accelerate the rate
- advance the rate of discount
- align tax rates
- apply tariff rates
- boost interest rates
- boost long-term interest rates
- boost short-term interest rates
- charge an interest rate
- cut rates
- cut interest rates by a quarter point
- determine a rate
- establish a rate
- fix a rate
- grant special rates
- increase rates
- maintain high interest rates
- levy rates
- liberalize interest rates
- liberalize lending rates
- lower the rate of return
- mark down the rate of discount
- mark up the rate of discount
- prescribe rates
- quote a rate
- raise a rate
- reduce a rate
- reduce turnover rates of staff
- revise rates
- set rates
- slash interest rates
- step up the rate of growth
- suspend a currency's fixed rate
- upvalue the current rate of banknotes
- slow down the rate2. v1) оценивать, определять стоимость, устанавливать цену
- rate local and offshore funds
См. также в других словарях:
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